Why being engaged is a good thing!

Mobile Phone Interviewing - Why being engaged is a good thing!

Authors:
AJ Johnson (Ipsos, United Kingdom)
Philip Martin (The 3rd Degree, United Kingdom)

Abstract (excerpt):
The speed, immediacy and mobility of this methodology combined with decreasing usage cost and extremely high ownership, makes research using mobile phones an increasingly important technique in the market researcher`s toolkit. As mobile research becomes a standard offering, it is essential that we understand how we can design techniques that best interact with the survey participant. Ipsos MORI has been working with our mobile phone technology partner, The Third Degree, to understand how mobile phone surveys can be designed to increase participant engagement.

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