Using mobile phones to measure TV-broadcast quality

Since 2003 the Danish Broadcasting Corporation has conducted online surveys. A panel is used for measuring to what extend our audience experience quality in our broadcasting. In some cases it could prove to be more important to get the immediate reaction on a TV broadcast especially when it comes to entertainment shows. Therefore TNS Gallup Denmark did a research project to see how completing a survey on the web would differentiate from completing it on a mobile phone instead.

Learn more at MRC 2009!

 

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