The Multi-Modal Future of Mobile Research

A Holistic Viewpoint

Author:
Mark R Cameron (Techneos Systems Inc., Canada)

Abstract (excerpt):
The face of consumer feedback is changing: many people will provide feedback that is in context while they are at a particular location, while others will opt-in to research panels where they can provide feedback on their own time. Mobile communities will form their own feedback loops through various social networks, and completely new research methods will emerge. The role of mobile research is to make it easy for consumers to provide feedback in a way that is personal, contextual and available - anytime, anywhere.

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