Overcoming The Challenge Of Cultural Differences With Mobile Advertising

 

The more than 6.7 billion individuals living in approximately 200 countries on six continents around the globe constitute a vast human mosaic. The differences between people are enormous: different countries, races, climates, religions, ages, genders, languages, economic and education levels, different tastes and interests. And yet despite these differences, the fact is that people everywhere use mobile phones.

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