Mobility, Flexibility and Identity

How the use of mobile questionnaires improves the data quality in online access panels

Authors: Otto Hellwig and Tom Wirth (both Respondi AG, Germany)

Abstract: In recent years, online questionnaires have established themselves as an indispensable part of the data collection toolkit. Respondents for the surveys are chiefly recruited from online access panels. The use of mobile invitation and survey methods opens up new opportunities and leads to an improved sample quality. On the basis of several field experiments, these opportunities were examined and verified.


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