Market Research Legend Liz Nelson will be speaking at MRC

We are more than happy to announce that Dr. Liz Nelson will be holding a speech on ‚The potential of mobile research: Implications for the future, and the role of industry standards’ at MRC 2009.

In the market research field the name of Liz Nelson is legendary. As founder and chairman of Taylor Nelson Sofres she helped develop the market research principles that have formed the foundation of today’s industry. TNS plc was the second largest market research company in the world at the time of its acquisition by WPP. Liz currently pursues a wide range of interests and activities: she chairs a new UK market research company, Q Research that is pioneering online surveys via mobile phones to a panel of 5000 young people. She also serves on the Disciplinary Board of the Market Research Society.

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