Doing surveys where it matters - the GPS-age and privacy.

How the MR industry can do surveys where the action is and at the same time deal with location data and privacy.    

Authors:
Ingvar Tjostheim (Norwegian Computing Center)
Lothar Fritsch, (Norwegian Computing Center)

Abstract (excerpt):
The market research (mr) industry should deliver timely and reliable information to their clients based on surveys and marketplace and consumer knowledge. However, surveys are not done where the action is. In the next years it is very likely that location based services (LBS) will grow significantly. For the market research industry, to meet the needs of their clients, this opportunity should be used and surveys that make use of location data should be offered. On the other hand, the MR industry does not want to be accused for surveillance or for getting negative reactions from panel-members and respondents.

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