A cross-national study of mobile Internet services:

A comparison of U.S. and Korean mobile Internet users

Author:
Dong-Hee Shin (Towson University, USA)

Abstract (excerpt):
This study surveyed mobile users in the U.S. and Korea to determine the key differences between the two countries. Both countries represent one of the highest mobile diffusions in the world and both countries take the leads in mobile TV standards.
Here are some of the research questions addressed by this study:
What are the Uses and Gratifications of mobile services among users in two countries?
Which variables most significantly affect satisfaction in mobile services?
What cross-national differences exist for the U&G of mobile services?

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