Mobile Research Conference 2009 London

Articles in News/Announcements

Doing surveys where it matters - the GPS-age and privacy.

How the MR industry can do surveys where the action is and at the same time deal with location data and privacy.

Authors:
Ingvar Tjostheim (Norwegian Computing Center)
Lothar Fritsch, (Norwegian Computing Center)

Abstract (excerpt):
The market research (mr) industry should deliver timely and reliable information to their clients based on surveys and marketplace and consumer knowledge. However, surveys are not done where the action is. In the next years it is very likely that location based services (LBS) will grow significantly. For the market research industry, to meet the needs of their clients, this opportunity should be used and surveys that make use of location data should be offered. On the other hand, the MR industry does not want to be accused for surveillance or for getting negative reactions from panel-members and respondents.

Learn more at MRC 2009!

Mobile positioning based tourism monitoring system

Positium Barometer

Authors:
Rein Ahas (University of Tartu, Estonia)
Margus Tiru (Positium LBS, Estonia)

Abstract (excerpt):
The 21st century started with a growth in the spatial mobility of people, goods and information. This has created a demand for new data sources. Mobile positioning is becoming an attractive source for measuring the spatial mobility of people. Digital movement tracks recorded by mobile positioning ("virtual air") have many advantages as the penetration of phones is high and the precision of mobile positioning is improving. This paper introduces experiences with passive mobile positioning data in the tourism studies in Estonia.

Learn more at MRC 2009!

A cross-national study of mobile Internet services:

A comparison of U.S. and Korean mobile Internet users

Author:
Dong-Hee Shin (Towson University, USA)

Abstract (excerpt):
This study surveyed mobile users in the U.S. and Korea to determine the key differences between the two countries. Both countries represent one of the highest mobile diffusions in the world and both countries take the leads in mobile TV standards.
Here are some of the research questions addressed by this study:
What are the Uses and Gratifications of mobile services among users in two countries?
Which variables most significantly affect satisfaction in mobile services?
What cross-national differences exist for the U&G of mobile services?

Learn more at MRC 2009!

The Multi-Modal Future of Mobile Research

A Holistic Viewpoint

Author:
Mark R Cameron (Techneos Systems Inc., Canada)

Abstract (excerpt):
The face of consumer feedback is changing: many people will provide feedback that is in context while they are at a particular location, while others will opt-in to research panels where they can provide feedback on their own time. Mobile communities will form their own feedback loops through various social networks, and completely new research methods will emerge. The role of mobile research is to make it easy for consumers to provide feedback in a way that is personal, contextual and available - anytime, anywhere.

Learn more at MRC 2009!

Why being engaged is a good thing!

Mobile Phone Interviewing - Why being engaged is a good thing!

Authors:
AJ Johnson (Ipsos, United Kingdom)
Philip Martin (The 3rd Degree, United Kingdom)

Abstract (excerpt):
The speed, immediacy and mobility of this methodology combined with decreasing usage cost and extremely high ownership, makes research using mobile phones an increasingly important technique in the market researcher`s toolkit. As mobile research becomes a standard offering, it is essential that we understand how we can design techniques that best interact with the survey participant. Ipsos MORI has been working with our mobile phone technology partner, The Third Degree, to understand how mobile phone surveys can be designed to increase participant engagement.

Learn more at MRC 2009!

Mobility, Flexibility and Identity

How the use of mobile questionnaires improves the data quality in online access panels

Authors: Otto Hellwig and Tom Wirth (both Respondi AG, Germany)

Abstract: In recent years, online questionnaires have established themselves as an indispensable part of the data collection toolkit. Respondents for the surveys are chiefly recruited from online access panels. The use of mobile invitation and survey methods opens up new opportunities and leads to an improved sample quality. On the basis of several field experiments, these opportunities were examined and verified.

Learn more at MRC 2009!

The next frontier of data collection is here

Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns

"The next frontier of data collection is here." says Frederic-Charles Petit of Toluna SAS, France. In his presentation he will discuss how research practitioners and end users are making use of the "anytime, anywhere" data collection capabilities offered by mobile interviewing technologies.

Learn more at MRC 2009!

Using mobile phones to measure TV-broadcast quality

Since 2003 the Danish Broadcasting Corporation has conducted online surveys. A panel is used for measuring to what extend our audience experience quality in our broadcasting. In some cases it could prove to be more important to get the immediate reaction on a TV broadcast especially when it comes to entertainment shows. Therefore TNS Gallup Denmark did a research project to see how completing a survey on the web would differentiate from completing it on a mobile phone instead.

Learn more at MRC 2009!

The Nielsen Company: Utilizing smart phones in an electronic ethnographic approach

Mobile technology offers researchers a new set of tools for collecting information on people`s attitudes, behaviors, and preferences. While most research in this area has focused on mobile technology as a tool for delivering standard surveys, we broaden this perspective by utilizing smart phones in an "electronic ethnographic" approach. As a research genre that typically uses on-site field work to understand how people interact within a society, ethnography uses a holistic research method founded on the idea that a system's properties cannot necessarily be understood independently of each other.

Learn more at MRC 2009!

Mobile Research: The future of fieldwork

Tim Macer, one of the keynote speakers at next month’s Mobile Research Conference, believes that the mobile phone will revolutionize self-completion surveys in the very near future because it offers the potential to address several challenges that market research companies face today. Read more...

Market Research Legend Liz Nelson will be speaking at MRC

We are more than happy to announce that Dr. Liz Nelson will be holding a speech on ‚The potential of mobile research: Implications for the future, and the role of industry standards’ at MRC 2009.

In the market research field the name of Liz Nelson is legendary. As founder and chairman of Taylor Nelson Sofres she helped develop the market research principles that have formed the foundation of today’s industry. TNS plc was the second largest market research company in the world at the time of its acquisition by WPP. Liz currently pursues a wide range of interests and activities: she chairs a new UK market research company, Q Research that is pioneering online surveys via mobile phones to a panel of 5000 young people. She also serves on the Disciplinary Board of the Market Research Society.

UK mobile Web use surges

Mobile Web use in the United Kingdom surged by 25 percent in the third quarter of 2008, Nielsen Online research has found, PC Pro reported Monday. Since the second quarter of his year, the number of users jumped from 5.8 million to 7.3 million.

Read this article on www.sfnblog.com

Overcoming The Challenge Of Cultural Differences With Mobile Advertising

The more than 6.7 billion individuals living in approximately 200 countries on six continents around the globe constitute a vast human mosaic. The differences between people are enormous: different countries, races, climates, religions, ages, genders, languages, economic and education levels, different tastes and interests. And yet despite these differences, the fact is that people everywhere use mobile phones.

Please find the complete article at http://www.mobiadnews.com/?p=3007

iPhone becomes top seller as handset sales fall

Apple's iPhone 3G became the top selling handset among adult consumers in the U.S. in the third quarter of 2008 amid a significant fall off in unit sales and revenue in the sector, according to market watcher The NPD Group (Port Washington, N.Y.).

Apple's rapid rise as a cellphone player comes as an anticipated economic recession is dampening overall sales. In addition, the company is embroiled in a legal suit with IBM after hiring a Big Blue executive to lead its iPhone and iPod division.

Read the complete article on Posted in News/Announcements on 11/11/2008

Is The Smartphone Your Next Computer?

How BlackBerry, iPhone, Windows Mobile, and Symbian-powered handhelds are becoming over-the-air portals to enterprise apps, and why they could ultimately edge the laptop aside.

Poor(er) people buy iPhones, drive 3G growth

Counter-intuitive as it sounds, lower-income buyers are driving sales of Apple's iPhone 3G, a Web metrics company said Thursday.

Those poorer users may be choosing the iPhone as a substitute for a home PC and a broadband connection, and in effect saving money, said an industry analyst who covers Apple.

Market Overview of Singapore's Mobile Communications Industry

Research and Markets (www.researchandmarkets.com/research/7573c8/singapore_mobile) has announced the addition of the "Singapore - Mobile Communications - Market Overview" report to their offering. The mobile market in Singapore is characterised by its energy and innovation. Even when growth appeared to have slowed somewhat, there was still considerable effort going into value-added products and services. The market initially approached the launch of 3G with a degree of caution. As the licences were issued and the networks rolled out, some of the major operators and, to some extent, the government were circumspect about the prospect of next generation of mobiles. However, once the networks were launched and the customers starting signing up (more than 1.8 million by early 2008), there was a marked lift in enthusiasm for 3G.